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The game also focused on the Army’s seven core values. The game’s tutorial, for example, placed you with a virtual Drill Sergeant and gave pointers on real-world weapon etiquette - things more important to real life than to the game itself. The focus was on immersion rather than spectacle.

It put a heavy emphasis on little things. Army)Īmerica’s Army went in a different direction. The game makes it realistic by having a Drill Sergeant scream at you after you load into Fort Benning. Others popular titles of the time, like Splinter Cell or Ghost Recon, portrayed the military in a fun but unrealistic manner.

When the first iteration of America’s Army was released, many of its competitors were over-the-top action games, like Grand Theft Auto: Vice City or 007: Nightfire. The next major selling point was the game’s realism. Army and was built upon the Unreal Engine. The game was developed, published, and distributed entirely within the U.S.

First of all, it was completely free to play - all it required to get started was an internet connection. Wardynski felt that the best way to convey this was through the booming video-game market.Īmerica’s Army approached the market in a pretty unique way (by 2002 standards). The answer was a video game: America’s Army.Ĭonceived by Colonel Casey Wardynski, the Army’s Chief Economist and a professor at West Point, the idea was to provide the public with a virtual soldier experience that was engaging, informative, and entertaining. Army” may have worked wonders for one generation, but in 2002, young adults needed something new. A poster of Uncle Sam saying he “wants you for the U.S. Army Recruitment Command has always struggled to find new and innovative ways to connect with the ever-evolving youth.